One year, one mission, one powerful message: keep your Brand ON! In this special anniversary episode, Brandon Coleman Jr. launches the first-ever Brand ON! Award, honoring businesses that live and breathe alignment at every touchpoint. After a rigorous review process — from nominations to unannounced visits — the winner is revealed: Houston’s legendary Taste of Texas. For nearly five decades, the Hendee family has delivered flawless hospitality, faith-driven service, and a brand experience that never misses. Brandon shares their inspiring story and challenges listeners to follow their lead. Excellence isn’t optional — it’s the standard. Tune in and keep your Brand ON!
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Ask Brandon ANY Question!
https://www.brandoncolemanjr.com/brand-on/#index
Order Brand ON! The Book
https://www.brandoncolemanjr.com/order-book/
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Check out the Taste of Texas!
Website: https://www.tasteoftexas.com/restaurant/
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Connect and Follow Brandon Coleman Jr
Email: bcj@brandoncolemanjr.com
Website: http://www.brandoncolemanjr.com
LinkedIn: https://www.linkedin.com/in/brandoncolemanjr/
YouTube: https://www.youtube.com/@brandoncolemanjrofficial
Facebook: http://www.facebook.com/officialbrandoncolemanjr
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Transcript (with chapter marks)
00:00:45 The Right Way to Start Your Day!
Brandon Coleman Jr: I’ve got to have a sip of that amazing Lavazza Italian dark roast coffee. Love that rich flavor. Thank you, Lavazza.
00:01:26 Only For Those Committed to Excellence
Brandon Coleman Jr: Creating a brand and bringing all your customer engagements into alignment to maximize your potential is a daunting task and requires a relentless commitment to excellence.
00:02:07 What It Means To Be Brand ON!
Brandon Coleman Jr: Picking our first-ever winner was important to me because I wanted it to be representative of the meticulous level of brand alignment I believe it takes to be your very, very best. … Upon selection of the winner, we then visited the business to honor their accomplishment.
00:02:51 Difficult But NOT Impossible
Brandon Coleman Jr: Our winner comes from the restaurant world. If you’ve had the opportunity to read my book brand on you know, I believe restaurants are one of, if not the most, difficult businesses to bring into and keep in the delivery of your brand.
00:03:36 Brand ON! For 48 Years
Brandon Coleman Jr: Our first-ever recipient of the Brandon award has nailed it. They have gotten it right for 48 years, and the winner is Taste of Texas, owned by Edd and Nina Hendee and the Hendee family… Taste of Texas delivers the finest Texas hospitality, and you know it from the moment you arrive, whether that’s on their website or walking through their big wooden doors of the restaurant, a venerable Texas Museum, rich with the sights, sounds, smells, flavors, and attitudes of the great state itself.
00:05:12 Tune In to Edd and Nina’s Story
Brandon Coleman Jr.: What makes Taste of Texas Great? Edd and Nina Hendee started it from the ground up. They met while waiting tables at the old Steak and Ale in Houston back in the 70s, and they had a dream. Their whole story is amazing, and you will hear it soon when they join me for an upcoming episode of the Brand ON! show.