Everyone’s asking Google how to get brand alignment right—but here’s the truth: Google’s answers are a good start, but aren’t enough to build a brand that actually wins in the real world. In this episode, I take the top eight questions business owners are typing into the search bar and give you the no-fluff, field-tested answers in addition to what you find online. We’re talking clarity, consistency, customer trust, and the one thing that ties it all together—alignment between what you promise and what you deliver. If you want to stop guessing and start growing, this is your crash course. Let’s get you Brand ON!
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Ask Brandon ANY Question!
https://www.brandoncolemanjr.com/brand-on/#index
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Email: bcj@brandoncolemanjr.com
Website: http://www.brandoncolemanjr.com
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Transcript (with chapter marks)
00:02:53 Why Do Brand Alignment?
Brandon Coleman Jr.: Why do brand alignment? Well, increased customer trust, increased loyalty, improved marketing and sales results. According to Google, these are the first answers, and I agree with them. Your customers can identify better with you when you’re when your brand is in alignment.
00:03:46 Get the Full Picture
Brandon Coleman Jr.: Step away from your own brand, or the brand that you run for an organization. You say, “Oh, I know exactly how people feel, exactly what they think”, because you have bias. I don’t care who you are; you’ve got bias in it, so removing yourself from that bias is extremely difficult. That’s why you need that outside perspective from wherever you trust it. But it makes, it makes a big, big difference that, you know, people seek ways to establish their core values, differentiate themselves in a crowded marketplace, and brand alignment does that.
00:06:30 Turn Your Brand ON!
Brandon Coleman Jr.: Number Four question asked the most is, “How can I ensure consistency across all brand touch points?” Well, first and foremost, go grab Brand ON!, read the book, and in the back, you get a free QR code that gives you two free tools from my website. One of them has been developed over 50 years. It is called the brain drain. Those are the 200 questions. You heard me right, those are the 200 questions I asked clients at the start of every brand alignment project.
00:07:32 Consistency is Key in Brand Alignment
Brandon Coleman Jr.: If you want to ensure consistency across all interactions, it goes from your website, your social media, your packaging, your service. It’s crucial across the whole thing. You can’t miss any of it. Something may not be important to you, but may be the single most important thing to your customers. So go do these exercises. They’re incredibly powerful.
00:08:36 Doubt Kills Alignment
Brandon Coleman Jr.: Doubt is the killer, and doubt creates lack of trust, which is the ultimate killer of brand alignment. You don’t want to lose that trust, so don’t create doubt. Make sure your brand is in alignment.
00:10:36 Gather Feedback and Evaluate!
Brandon Coleman Jr.: People need strategies, [and you do that] by collecting feedback from all different sources, not just your customers or your clients, but your employees, your family, people that know you, stakeholders, and you balance them. You don’t listen to any one of them more than the other. Balance them out and get a rounded picture of what you’re hearing.
00:13:30 Consistency Creates Relationships
Brandon Coleman Jr.: When a customer sees the link between all their perceptions and all of your delivery points and all your touch points, then you build long-term relationships because they trust you, because you’re consistent in your messaging and in your delivery and in your methodology. So you become a part of their life.