In this episode of BeatiDudes, Brandon Coleman Jr brings what he’s known for: no fluff, just truth about what it takes to build a brand—and a life—that delivers. Brandon breaks down why brand alignment isn’t about logos or catchy names. It’s where your promise meets your delivery at every touchpoint. From turning a small-town Christmas attraction into a multi-million dollar success to navigating setbacks with prayer and integrity, Brandon shows what happens when faith fuels strategy. This isn’t theory. It’s an action. Want a brand—and a life—that stands for something? Tune in, get intentional, and turn your Brand ON!
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Ask Brandon ANY Question!
https://www.brandoncolemanjr.com/brand-on/#index
Order Brand ON! The Book
https://www.brandoncolemanjr.com/order-book/
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Connect and Follow Brandon Coleman Jr
Email: bcj@brandoncolemanjr.com
Website: http://www.brandoncolemanjr.com
LinkedIn: https://www.linkedin.com/in/brandoncolemanjr/
YouTube: https://www.youtube.com/@brandoncolemanjrofficial
Facebook: http://www.facebook.com/officialbrandoncolemanjr
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Connect and Follow The BeatiDudes Podcast
Episode Link: https://www.thebeatidudes.com/episode/brand-on-for-christ-brandon-coleman-jr-episode-229
Website: https://www.thebeatidudes.com/
LinkedIn: https://www.linkedin.com/company/the-beatidudes/
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Facebook: https://web.facebook.com/TheBeatiDudesPodcast
Instagram: https://www.instagram.com/beatidudes/
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Transcript (with chapter marks)
00:06:15 Order Brand ON! The Book
Brandon Coleman Jr: We are looking at the new book “Brand ON!”, which was blessed yesterday to receive a silver award from the Non-fiction Writers Association, and it is an Amazon Best-Seller – not bad for a couple of months on the market… We’re very, very blessed. First Book.
00:09:04 The Essence of Brand ON!
Brandon Coleman Jr: Brand ON! is when you exceed that. Brand ON! is when you create a wow factor, when you create that surprise that the customer was not expecting… It just creates a lasting value that catapults the financial worth of organizations and brands. A brand is a promise wrapped in a delivery and brand alignment, just making sure you deliver that day in and day out and don’t miss a beat.
00:16:24 Standing Out in the Brand Industry
Brandon Coleman Jr: It’s a fun business that I’ve been in for 50 years- challenging. You have to be willing to be the best of the best in the brand world. You have to be willing to speak some really hard truths. Trust me, I’ve had enemies out there because they didn’t hear what Jack Nicholson said, “you can’t handle the truth.”
00:29:16 Raised in a Family of Faith
Brandon Coleman Jr: I was brought up in a family of faith. I’m blessed. I’ve had a dad who’s a Hall of Fame high school basketball coach in Houston, and was strong to the faith, also my mom, and just the whole family.
00:37:04 A Message From God
Brandon Coleman Jr: We were developing the first Greyhound racetrack in Houston, in LA Mart, Texas, right outside of Houston. It’s a multi-million dollar deal… We worked for two or three days putting together a proposal, starting to get ready. And God just like I remember sitting in front of the fireplace and at night praying for the presentation before the holidays, and God said, “Everything about a greyhound racetrack is about taking poor people and old people scamming their money from them, and having them spend it in ways. I don’t want them spending it.”
00:47:24 She’s The One
Brandon Coleman Jr: I’m married to an amazing, amazing one, one of the few women to ever be named a distinguished alumni Texas A and M, awesome. She was the first female chairman of the 12th Man Foundation. She’s beautiful. She was a diamond darling. And her heart and her love for the Lord’s way bigger than all that.
00:53:14 What It Means to be a Grandparent
Jeff Schiefelbein: As a grandparent, you’re giving a promise that shows up in the delivery.