DISCOVER THE POWER OF BRAND ALIGNMENT

THE MOST VALUABLE ASSET IN YOUR BUSINESS.

Most brands are out of alignment and business leaders don’t even know it. That’s because brand alignment is an overlooked strategy in many enterprises, which is why it has so much hidden power. You may be rolling along making good money, not even realizing your brand is out of alignment and your business is failing to reach 100% of its full potential.

WHAT IS

BRAND ALIGNMENT?

MEETING EXPECTATIONS.

Brand alignment is an expectation. It occurs when your Customer Experience meets Customer Expectations. Brand alignment is that anticipated moment when every single touchpoint of your brand represents and delivers what your customers expect of your brand experience.

WHAT IS

BRAND ON! ?

EXCEEDING EXPECTATIONS.

Brand ON! is exceeding expectations. It occurs when your Customer Experience exceeds your Customer Expectations. Brand ON! is achieving perfect brand alignment that surprises and delights you customers. It’s not easy to achieve and only the very best at their craft do, but being Brand ON! should be your goal.

ARE YOU BRAND ON!?

Take this quick BRAND ALIGNMENT QUIZ to discover if your brand is in alignment. It’s a good start.

AND IT’S FREE!

TURN YOUR BRAND ON!

“Every entrepreneur has a gift around which their business and life align with their brand. I am here to help you achieve that perfect brand alignment.”

BCJ

THE INDEX CARD

My minimum consulting engagement fee is $100K, but it’s absolutely free to ask any question here and I will be happy to answer as soon as possible.

WHY IS IT CALLED THE INDEX CARD?

At every speech Brandon gives, he hands out index cards at the beginning and asks the audience to anonymously submit the one question they would like to ask him in private. At the end of his typically short speech, he spends the rest of his time answering people’s questions, which everyone learns from and enjoys.

KNOW SOMEONE WHO IS BRAND ON!?

Few businesses are genuinely Brand ON! If you know of someone who has achieved perfect brand alignment in their business or non-profit, please nominate them.

“I spent my first 50 years in business leveraging the power of aligned brands. I plan on spending the next 50 years honoring those who have!”

— BRANDON COLEMAN JR

NOMINATION

If you know of a business or non-profit that is Brand ON!,
please submit the nomination form.

"*" indicates required fields

BUSINESS INFORMATION *Required

Business Name*

URL*

Physical Address*

Phone*

Entrepreneur’s Name*

Title*

Cell (If Available)

Email*

What one thing is this business known for?*

What makes this business great?*

YOUR INFORMATION *Required

Your Name*

Email*

ZIP*

Cell*

WHERE DO YOU LEARN ABOUT BRANDON?*

The Book

Online

Friend

Media

Other

CAPTCHA

This field is for validation purposes and should be left unchanged.

THE SELECTION PROCESS

We take each and every nomination seriously. First, we conduct detailed secondary research online to vet all nominees. If they pass the first round, we complete a more immersive review and upon passing this test, we will personally visit the business without advance notice. Upon selection for the award, and approval of the entrepreneur, we will visit the business with video camera to interview the entrepreneur and honor their accomplishment.

JOIN THE CONVERSATION

Sign up to receive the latest news, event dates, podcast drops, and more.
We will not share your information with anyone.